10х
10х
High install rates of a Multichannel PWA 2.0 is the key to a maximum ROI
INSTALL RATES
comparing to a native mobile app
Why? Steps user takes to get value from your app are way more convenient for PWA:
With each extra effort during installation, download and sign in
Kills user base penetration
A mobile progressive web app
3-5 times less effort to get
NATIVE APP FUNNEL
BASIC PWA FUNNEL
Decision to use the app
Decision to use the app
Log on to App store
Wait for Install
Launch it
Sign in
Value
Launched from a link
User gets value
х 3-5
Conversion
higher
PWA vs Native apps — get x3-5 times more installs
From an icon:
From a messenger:
From a text message :
From a contact book:
51%
32%
12%
5%
"m-PWA 2.0" is multichannel. Users can launch an app from:
Home Screen, many messengers, SMS, Contact Book.
This is how these channels are used:
Home Screen, many messengers, SMS, Contact Book.
This is how these channels are used:
"m-PWA 2.0" vs PWA — get x2 times more installs
